Thursday, August 2, 2012

Investing in live opera

As the Director of Development at Opera Colorado, I spend most of my days building relationships with donors, patrons, potential new donors, people who used to donate but for some reason stopped, and companies.

The summer has been filled with a couple of direct mail campaigns and dozens of visits with companies in the hopes of building a relationship.

Now it's time to begin conversations with those who have the financial means of making a large gift to Opera Colorado.

I am grateful for the dozens of individuals and families who have made major gifts to Opera Colorado in our 30 years.

A major gift to me is an annual donation of $5,000 or more. Imagine what we can do with that.

At $10,000, a family can get recognized as being a supporter of a 2013 opera. At $20,000 a family can be a sponsor of a 2013 production. Without people like this, our amazingly creative team of Greg Carpenter and Brad Trexell cannot bring the great classics or new and rarely performed operas to Denver.

A great example is the upcoming World Premiere of Lori Laitman's The Scarlet Letter. A World Premiere. In Denver.

I recently spoke with a group of opera lovers who alone could not make a gift at this level but for the first time are seeing if as a group they can make a gift at this level and support The Scarlet Letter. They were thrilled to listen to their options around giving and what their gift would mean to Opera Colorado and our community.

Sustainability in the performing arts is not easy these days. Gifts on this level go a long way in supporting the sustainability of Opera Colorado.

If you have questions on investing in our work or on donating in general, feel free to email me at

Thank you for reading!

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